Gilborn, Craig, "Pop Pedagogy: Looking at the Coke Bottle" Material Culture Studies in America , compiler and editor Thomas J. Schlereth (Walnut Creek: AltaMira Press, 1982) 174-182

Gilborn's flexible model proceeds through three stages:

Descriptive

• physical properties,
• material,
• colour
• structure and shape

Classification

• try and group the artifacts by type

Interpretation

• history and change over time to understand mentality

On to Maquet's Model