Analysis: Tattoo 7


j wearer: man
j location on body: side of upper torso
j colours: black
j design: barcode
j text: 19730319
j approximate size: 10 cm x 5 cm
j probable method/materials: electric tattoo machine; ink

j visibility: partially visible to wearer; normally hidden under shirt; display of tattoo at the wearer’s discretion
j‘contemporary’ design
j how perceived: date of birth of wearer; the wearer is a number; an item (a consumer good) to be scanned

j historical/cultural context: late 20th century Europe
j symbolic meanings: a protest against dehumanization by dehumanizing the body with an image usually associated with consumer goods; a number in the ‘system’; big brother control of society; antiestablishment




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Tattoo Methodology


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-image: Greg Ordi, Eindhoven, The Netherlands, Date Unknown (Schiffmacher 1996:662)-