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Conclusion

 

Conclusion

 

 

Kenneth Ames deemed that ¡§the commonplace artifacts of everyday life mirror a society¡¦s values as accurately as its great monuments.¡¨<23> Likewise, menstrual products reflect the modern taboo. Mary J. Lupton noted that ¡§menstrual taboo has been called ¡¥the most virulent of all the taboos.¡¦¡¨<24> By examining the material culture of twentieth century menstrual products, we can assume that it also can be the one of the most endurable of all taboos. Actually from ancient philosophers to modern thinkers, from the classic Bible to today¡¦s advertisement and manufactured goods, the taboo always stands there; therefore, Houppert called it ¡§the last taboo.¡¨


Why does this taboo exist and last so long? Blood is one of the reasons, but now we know the menstrual blood is bacteriologically clean. Concerning the nature of taboo, Edward Norbeck thought taboo is one kind of etiquettes and it is important in modern society because it can ¡§reflect and support formal and informal relations of authority.¡¨<25> Louise Lander also deliberated that if a person is valued, his/her physiological problems would be inconsequential. For example, President Jefferson suffered from migraines and J. F. Kennedy had a serious hormonal disorder, Addison¡¦s disease, but no one would ever question their capability as people doubt a woman¡¦s just because she menstruates and might have menstrual discomfort from time to time.<26> In Gloria Steinem¡¦s interesting essay, ¡§if men could menstruate,¡¨ she believed that society would enjoy a different menstrual material culture from ours and definitely nothing to do with taboos.<27> They would manufacture ¡§John Wayne tampons¡¨ and ¡§For those Light Bachelor Days¡¨ pantiliners. And, the reason of women who could not be rabbis that would be because women are unclean¡Xthey do not discharge impurities every month as men do. This fictitious supposition explained the social authority in our society that man is in charge, and woman is devalued no matter what she has or not.


On the other hand, this taboo is contrary to the notion of postmodernism, especially postmodern feminism. Postmodern tend to de-embodied bodies and is working on liberation. Ruth Oldenziel predicted that in postmodern cyberspace, ¡§the body, long thought to be the basis for gender identity and women¡¦s roadblock to liberation, may vanish.¡¨<28> However, how could a woman literally get rid of her body and make her biological bodily function vanish? Modern women perhaps should escape from this taboo first and then pursuit the postmodern liberation. Otherwise, for this moment, while a woman sticks out her fist vigorously, she always hides a petite tampon inside it. (Figure22, below) This is the ironic portrait of modern woman and the menstrual taboo.

 

Fig. 22 Tampax tampon Ad Seventeen April 2003