University of Toronto

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Opera Administrator

Handel: Semele


The task I was given in constructing an image and design for the opera Semele was to create something "reminiscent of a wedding invitation" that conveyed the idea of "a modern bride ascending into the world of the gods". I produced two other images for consideration.

The design was also used as a postcard with city of Toronto distribution.

I produced numerous quick flyers and advertisements similar to the one copied to the right that was generated for insertion into programs as an almost free form of advertising.

HTML MAIL:

As Opera Administrator I began the first email marketing campaigns for the division utilizing html formatted e-mail. Email campaigns were regularly a part of our publicity for:

Staged Operas
Concerts
Recitals
Master Classes
Galas

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