model 1
Craig Gilborn, 'Pop pedagogy: looking at the Coke bottle' (1982).
Gilborn proposes a three step model of “operations” in which to study artifacts. Descriptive, classification and interpretative operations are applied to the Coca-Cola bottle.
1. Descriptive Operation
j involves describing the physical attributes of the object: shape, symbol markings, structural details, material and colour are identified and described.
2. Classification
j objects are essentially grouped according to type.
3. Interpretive operation
j an attempt to identify meanings
j analysis of the history of an object, its historic roles, evolutionary change, visual, sensual and psychological qualities and possible associated ritualized behaviour.
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-image: Tattoo Peter, Amsterdam, The Netherlands, 195os (Schiffmacher 1996:162)-