Whatever kind of work they do, anthropologists share an interest in making the findings of anthropological research available as widely as possible. Many anthropologists work as professors in colleges and universities. In addition to teaching, they publish results of their research in scholarly books and journals. Others write popular books and magazine articles, produce films, lecture to nonacademic audiences, or work in museums organizing exhibits and maintaining collections.

Academic anthropologists often present their work in a highly technical style, narrowly focused for specialists in the particular subfields of anthropology. Historically, anthropologists conducted field research in order to produce an ethnography, a book or long article that describes many aspects of a particular culture.

Early ethnographies attempted to describe entire cultures. For example, in 1946 American anthropologists Clyde Kluckhohn and Dorothea Leighton published a study on the culture of the Navajo (also spelled Navaho), Native Americans of the Southwestern United States. The book, called The Navajo, covered a wide variety of topics about the Navajo, including their prehistory, history, economic activities, physique, clothing, housing, health, kinship, religious life, language, worldview, and relations with outsiders.

Ethnographies also sometimes focus on a single aspect of a culture. Bronislaw Malinowski's ethnography Argonauts of the Western Pacific (1922) dealt primarily with the interisland trading system of the Trobriand Islanders. Malinowski demonstrated, in great detail, how the ritual exchange of items such as jewelry, food, clothing, and weapons among trading partners was central to the entire culture.

Some ethnographies written between the 1920s and the 1960s discussed the history of a culture and described how it changed over time. But many classic anthropological texts of this period were written in a timeless ethnographic present, describing a culture as though it had always existed in the same way, and always would. This style represented a trend in anthropology known as functionalism, in which anthropologists analyzed cultures as if all the parts of a culture fit and worked neatly together. The functionalist model of cultural integrity portrayed cultures as being stable and unchanging.

Later anthropologists became more concerned with the dynamics of culture change. It became clear by the 1960s that the world and all its cultures were changing in dramatic ways. Contemporary ethnographies often focus on change, especially changes brought about by global cultural contact, urbanization, and people’s increasing exposure to and dependence on mass-produced goods, services, and images (as from films or advertisements).

A contemporary anthropologist may write an ethnography from the perspective of a single individual within a culture. Others may write stories or poems. Many try to write using the voices of people they study, and some encourage informants to write their own ethnographies. Anthropologists always give copies of their books or articles to the people they study.