Website - raneek (2006)
Renowned Hong Kong fashion designer Ranee Kok originally had the intention of creating a new website for her own brand due to concerns over navigation problems for her existing one. As a fashion designer, it was her main interest to capture her brand ideology of East meets West through the new website. An enormous arsenal of photos for her designs also had to be included into the website, and was to be easily managed for future updates.

Working closely with the designer to understand her idea for the direction of the website, the new raneek.com grows from the idea of a romanticised Hong Kong, with inspirations from Wong Kar Wai's masterpiece In the Mood for Love. A system of grids and thumbnails was also derived to solve the photo problems, allowing for a neat and organized presentation of raneek's collection, press and designer photos.

Throughout the project, much time was spent figuring out a suitable way of categorising the different sections of the website and deriving a proper navigation system through it so that the user could get to the desired page with as few clicks as possible. The use of text was kept to a minimum as it was realized through working with the patrons of raneek that they were mostly interested in looking at photos of the collections.

Keeping to a limited colour palette, the website conveys a sense of coherency as one browses through the different sections. Tinted thumbnails create a sense of interaction as one looks through the website's many categories of photos, and by splitting the navigation system into two sections on the left and right of the page, further relates the user with the website.

As the project was a freelance project which covered only the period of a few months, updates were to be carried out by the client herself. However, as she had a busy schedule, it made updating the photo sections of the website difficult. Thus, it was planned that the most frequently updated sections of the website, such as the photos of events involving the designer, were to be placed on an external server and system which made future updating easier.