Business Card - Hong Kong Students at the University of Toronto (2005)
A new academic year signaled the need for a new business card design for the executive team at the Hong Kong students society at the University of Toronto. The business card was to be easily recognizable and is to be associated with the cultural roots of the student society.

The solution was a simple design that used a limited palette of colours. Red, to symbolise the Chinese heritage and white to represent a contemporary vision. Colour is further used to differentiate between the different elements of the card, using clear contrasts to highlight the names, titles and contact information.

The sole graphical element of the card existed in the form of the Chinese character of harbour, often associated with the words Hong Kong. Much of the card is left with white spaces to give it a clean and simple character. It also serves a practical use by leaving space for notes to be written on the card.