Diary Cover Design - Time Life Competition (2003)
The entry for a design competition organized by Time Life through our school, the need was to design a cover for a diary that was to be distributed within the company.

Using different shades of grey, the design is consistent throughout, conveying a uniform, businesslike appeal. The main focus is on the kiwi fruit, chosen for its freshness which suggests a welcome to new challenges. Its dynamic positioning of seeds with the streak of white in the center pronounce the start of something exciting. The macro shot of the exotic fruit also hopes to create a more relaxed working atmosphere in the office.

Through entering the competition, many lessons were learnt, including the importance in communication between the designer and the client.

Photo Credit | http://www.deviantart.com/view/2282123/