Logo Design - Hong Kong Education and Manpower Bureau (2004)
The task was to design a logo for a literacy and reading program for the Education and Manpower Bureau in Hong Kong. The program was to be directed to children, and the department wanted a logo which reflected this.

The answer was a comical character which grew from a book. Symbolism is applied to strengthen the education aspect of the program by using a bookworm which wore a graduation hat. The smiling face depicts the joy of learning. The character itself is also shown to be rising upwards, signifying the potential of the program.

Upon request from the client, a font which reflected the fun aspect of the program was used to further enhance the happiness of attending such a course.