Macau Tower Advertisement - Personal Design (2003)
A personal project inspired by a trip to Macau, the design brief was to design graphic material suitable for the use of the Macau Tower Convention and Entertainment Center for printed advertisements.

A logical approach of research, design and evaluation was used. It was important to first define the image of the tower and its organization, and this was done both on site and through other research material.

The design stage was done with a constant referral to the specification stated. Information was drawn from the research material and used to create an attractive advertisement material. Three ideas were proposed before a brief evaluation was carried out against the criteria set out in the specification. A final decision was made to choose the design which most matched the specification.

The selected design is shown below.

A PDF format of the complete project is available
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