Contact Alex:
Produced for University of Toronto (Mississauga Campus): 3359 Mississauga Road, Mississauga, On. L5L1C6

Above all, user-centered design requires that ergonomists and usability professionals deliver results.
This prerogative coupled with the tendency towards practical, hands-on work, has lead to two things:

1) A criticism of impractical academics

2) A strict sense of self-monitoring

As a result of these two concerns (amongst many others), all conducted work becomes purposeful, in the hopes of showing immediate or future benefits.

In preventative work, this means a reduction in injuries, deaths and costly claims.
In design improvement, this means an increase in profits, customer loyalty, & efficiency.